KD For SmartBro

Am still at vacation at stormy Boracay when I received news of this, which is too big to ignore:

I was told the newspaper ad would come out tomorrow, looking something like this:

This ups the ante quite a bit as far as endorsements are concerned. Can’t imagine what the other telco is going to respond with but either way it’ll be exciting to observe.

As a matter of fact, just like the Smart All-Stars game last week I can’t remember a more memorable endorsement. Does anyone remember another NBA player do anything similar in the past?