The myth of the shoe that makes you jump higher has always been around. This new one from Athletic Propulsion Labs seems to be the most legit however, with CBS carrying the story and Chris Ballard of SI even doing a test to see if it works (conclusion: didn’t work for him, but his friend seems to swear by it).
The only thing I’m sure of is that getting banned from the NBA virtually guarantees success for this company, and if it was public I’d buy stocks right away. They know this too, of course. Their website even proudly proclaims this fact.